BALTIMORE (WJZ) ? Right in the middle of Black Friday and Cyber Monday is Small Business Saturday. It?s a national push to get more customers out to community stores. As Gigi Barnett explains, there?s another benefit of spending money close to home.
Sale signs line the aisles and cash registers chime at big box stores on the busiest shopping weekend of the year. But the day after Black Friday leads to Small Business Saturday, a day for local stores to get in on the shopping frenzy.
Hiywot Kassa owns Jovial Cafe in the heart of Pigtown. Hers is one of several stores in that neighborhood urging customers to shop small and shop local.
?Every dollar spent here in Pigtown stays here in Pigtown. It?s reinvested and that?s what this is all about,? said Ben Hyman, director of Pigtown Main Street.
Hyman says another reason to shop small is the fact that local stores don?t have the mega-advertising bucks of larger stores but shoppers can still find unique items and help neighbors keep their jobs.
More than 500,000 small businesses across the country are participating.
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