Increase Your Ppc Advertising Revenue

Published by witter | February 13, 2012 | | 71

Pay per click advertising is online advertising where the payment is made on the basis of number of qualified ?click-through? of the PPC advertised. The advertiser pays for every single click that gets link to his site as per pre-agreement. PPC advertising is often seen in the sidebars of all search engine and websites. For this the business owners have to sign up with the search engines and websites to advertise on certain search pages.The best place to start is at the beginning. The largest PPC advertising network online is the Google AdWords network. They have the largest audience in the world and get your ads the largest exposure for ads to generate more online advertising revenue. The even better part is that while some advertisers are flocking to Face-book (due to the hype)to run their ads the competition is slackening meaning some bidding wars are not so much a problem for new marketers to move in. Take Advantage.

Let?s say that you have a business that sells Outdoor Furniture and you have three PPC ads running on Google; Google reporting tools will tell you how often a specific ad is seen (impressions), clicked (click thru rate) and converted (customer takes an action such as submits a contact form). If someone searches for a Gazebo and your PPC ad appears; the searcher first sees the ad, then clicks on the ad, then takes an action to request a price on a Gazebo. Google reports all that information but they do not know if the Gazebo was sold. That is incredibly important information to be missing when making advertising decisions.One strategy that works well is to step outside the box. Be the consumer for a change. Switch off the marketing mind set and really think what you would want on the site you are visiting. (yours). What would you ask Google to get to your site? The question and words you use to eventually find your site is the words you need in your ad groups. They need to be able to identify your site as being of relevance to the search terms without being paid a fortune. PPC isn?t bribing the search engines for traffic any-more.

Blaming Google for a failed and overly expensive PPC campaign is not going to get you anywhere. Upon initiating the campaign, the search engine provides you with every tool necessary. You have your website listed on the top of the search engine results page, thus providing you with the chance to obtain the proper number hits to your site.Increase the cost per click on your PPC advertising to start your ad campaign off with a bang. This improves your quality rating so that you get a better response immediately. You can reduce the cost per click after a few days when the quality rate has improved to the point where it allows a better response from visitors.Impress your clients. You would want to make your customers happy and satisfied with your offerings. This is not only to give them their money?s worth but also to convince them to keep on coming back for more. Ensure that your high ticket products are highly informative, useful, valuable, content-rich, and worth every penny.

Source: http://www.1directory.net/internet-and-businesses-online/increase-your-ppc-advertising-revenue-3584.html

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